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Więcej informacji o Green Marketing in India, ospects and sustainability with particular reference to Kolkata city

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Opis

This study researches the scope for GREEN Marketing and GREEN Products in India, with special reference to Kolkata City, - what do consumers think about climatic changes? Do these climatic changes concern them and are they making any efforts to minimize environmental impact? And most importantly - are they conscious of purchasing eco-friendly products?The study also try to explore the buying perspective of respondents with respect to green products available at the market and also how green marketing is useful in generating awareness among consumers and what needs to be improved.

Szczegóły książki

• Pełny tytuł: Green Marketing in India, ospects and sustainability with particular reference to Kolkata city
• Autor: Roy Hindol
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 252
• EAN: 9783954891603
• ID: 02112517
• Wydawca: Anchor Academic Publishing
• Rok wydania: 2013

Ulubione w innej kategorii

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