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Viac informácií o knihe Guanxi and Business Strategy

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• Anotácia kniha
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Anotácia knihy

"Guanxi and Business Strategy" elaborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. In the Chinese cultural and socio-economic environment, how are the ubiquitous practices of guanxi to be considered in entrepreneurial strategies?§Rather than explaining the emergence of guanxi and its persistence in spite of the existence of a market economy with Confucianism, the author applies the phenomenon to the methodology of New Economic Sociology. By integrating guanxi into a business context, he shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. As guanxi practices, however, may pose risks to unsuspecting managers, guanxi-based business strategies are also assessed in terms of compliance with legal and ethical standards.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Cultural studies

• Celý názov: Guanxi and Business Strategy
• Podnázov: Theory and Implications for Multinational Companies in China
• Autor: Eike A. Langenberg
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 226
• EAN: 9783790819557
• ISBN: 3790819557
• ID: 01738018
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 770 g
• Rozmery: 235 × 155 × 14 mm
• Dátum vydania: 18. May 2007

Obľúbené z iného súdka

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