Kód: 41934760
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors successful b ... celý popis
136.25 €
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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental eleemnts, and its implementation.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
136.25 €
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