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Book synopsis

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.* Details the study of audiences and how it is changing in relation to digital media* Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world* Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today* Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them* Includes contributions from some of the most outstanding international scholars in the field

Book details

Book category Knihy po anglicky Society & social sciences Society & culture: general Cultural studies

• Full title: Handbook of Media Audiences
• Author: Virginia Nightingale
• Language: English
• Binding: Hardback
• Number of pages: 562
• EAN: 9781405184182
• ISBN: 1405184183
• ID: 04956209
• Publisher: John Wiley and Sons Ltd
• Weight: 1158 g
• Dimensions: 248 × 173 × 35 mm
• Date of publishing: 08. April 2011

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