Kód: 46216547
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how ... celý popis
Angličtina
Nákupom získate 459 bodov
Anotácia knihy
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
Parametre knihy
Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Betriebswirtschaft
190.06 €
Angličtina
Osobný odber Bratislava a 12882 dalších
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