You might also like

More about How to Brand Nations, Cities and Destinations

• Book details
• Synopsis
• Trending among others

You get 191 loyalty points

Book synopsis

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Book details

• Full title: How to Brand Nations, Cities and Destinations
• Subtitle: A Planning Book for Place Branding
• Author: T. Moilanen, S. Rainisto
• Language: English
• Binding: Paperback
• Number of pages: 202
• EAN: 9781349306367
• ISBN: 1349306363
• ID: 02966175
• Publisher: Springer Palgrave Macmillan
• Weight: 308 g
• Dimensions: 11 × 155 × 13 mm
• Date of publishing: 14. January 2014

Trending among others

---

---

---