Mohlo by sa vám tiež páčiť

Viac informácií o knihe Imagineering: Innovation in the Experience Economy

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 145 bodov

Anotácia knihy

To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries

• Celý názov: Imagineering: Innovation in the Experience Economy
• Autor: Gabrielle Kuiper, Bert Smit
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 292
• EAN: 9781780644653
• ISBN: 1780644655
• ID: 04843333
• Nakladateľ: CABI Publishing
• Hmotnosť: 550 g
• Rozmery: 246 × 191 × 16 mm
• Dátum vydania: 15. August 2014

Obľúbené z iného súdka

---

---

---