Kód: 09033853
Innovation Management
Autor Allan Afuah
Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the str ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 400
Nakladateľ: Oxford University Press Inc, 2003
- Viac informácií o knihe
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Anotácia knihy
Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
355.27 €
- Celý názov: Innovation Management
- Autor: Allan Afuah
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 400
- EAN: 9780195142303
- ISBN: 0195142306
- ID: 09033853
- Nakladateľ: Oxford University Press Inc
- Hmotnosť: 715 g
- Rozmery: 242 × 159 × 22 mm
- Dátum vydania: 29. May 2003
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