Kód: 01220046
Inscrutable Shopper
Autor Stella Minihan
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 153
Nakladateľ: Business Expert Press, 2011
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Anotácia knihy
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
16.18 €
- Celý názov: Inscrutable Shopper
- Autor: Stella Minihan
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 153
- EAN: 9781606491713
- ISBN: 1606491717
- ID: 01220046
- Nakladateľ: Business Expert Press
- Hmotnosť: 250 g
- Rozmery: 228 × 153 × 9 mm
- Dátum vydania: 16. October 2011
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