Mohlo by sa vám tiež páčiť

Viac informácií o knihe Intercultural and International Business Communication

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 448 bodov

Anotácia knihy

This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.

Parametre knihy

Zaradenie knihy Knihy po anglicky Language linguistics Psycholinguistics

• Celý názov: Intercultural and International Business Communication
• Autor: Juan Carlos Palmer Silveira
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 352
• EAN: 9783039116805
• ISBN: 3039116800
• ID: 01229507
• Nakladateľ: Verlag Peter Lang
• Hmotnosť: 498 g
• Rozmery: 153 × 225 × 23 mm
• Dátum vydania: 16. June 2008

Obľúbené z iného súdka

---

---

---