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Viac informácií o knihe Keep Your Donors - The Guide to Better Communications and Stronger Relationships

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Anotácia knihy

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors-and keeping them-for many years to come.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Ownership & organization of enterprises

• Celý názov: Keep Your Donors - The Guide to Better Communications and Stronger Relationships
• Autor: Tom Ahern, Simone P. Joyaux
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 480
• EAN: 9780470080399
• ISBN: 0470080396
• ID: 04879925
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 1032 g
• Rozmery: 186 × 262 × 32 mm
• Dátum vydania: 18. December 2007

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