Code: 10911762
Legends in Consumer Behavior: Jacob Jacoby
Captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. This book reproduces the seminal works of the legends in the field, which are supplemented by interview ... more
- Language:
English - Binding: Hardback
- Number of pages: 3024
Publisher: SAGE Publications India Pvt Ltd, 2015
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785.94 €
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Book synopsis
Captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. This book reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
785.94 €
- Full title: Legends in Consumer Behavior: Jacob Jacoby
- Language: English
- Binding: Hardback
- Number of pages: 3024
- EAN: 9789351501244
- ISBN: 9789351501244
- ID: 10911762
- Publisher: SAGE Publications India Pvt Ltd
- Weight: 8470 g
- Dimensions: 241 × 184 × 287 mm
- Date of publishing: 15. September 2015
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