Code: 01200815

Logistics Management

Name: Logistics Management
Brand: PEARSON Education Limited
SKU: 01200815
Price: 122.47 EUR
Availability: BackOrder

by David Grant

Language: English
Binding: Paperback
Number of pages: 304
Publisher: PEARSON Education Limited, 2012
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Book synopsis

This new book, Logistics Management, blends traditional logistics activities with the current developments in business that have made logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept of supply chain management, by recognizing that customer satisfaction is the primary output of logistics activities. The theme of global logistics integrated throughout the current edition will also continue and will be enhanced by discussion of the dichotomy that the European market represents both a common and global environment.