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Viac informácií o knihe Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

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Nákupom získate 80 bodov

Anotácia knihy

Beyond incentives and discounts the NEW secret to customer and employee loyalty!§Use gamification and big data to take customer and employee loyalty to the next level §Learn all the game-changing methods for driving customer and employee loyalty that are based on two of the biggest trends in business today: gamification and big data.§The book explains how previous loyalty-building tactics such as frequent flyer, hotel, and grocery store programs were designed before social media and the Internet itself. The approach in this book moves beyond those discreet purchase and incentive-driven experiences to create a system driven by human motivation and digital technology that creates ongoing, persistent engagement among both customers and employees.§Rajat Paharia is the founder and Chief Product Officer at Bunchball. The company has also been spotlighted as a leading innovation company by Forbes , CNBC, Computerworld, Mashable, Marketing Sherpa , and many others.§

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
• Autor: Rajat Paharia
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 304
• EAN: 9780071813372
• ISBN: 0071813373
• ID: 01321290
• Nakladateľ: McGraw-Hill Education - Europe
• Hmotnosť: 526 g
• Rozmery: 230 × 158 × 25 mm
• Dátum vydania: 16. July 2013

Obľúbené z iného súdka

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