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Anotácia knihy

Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology

• Celý názov: Mail Surveys
• Podnázov: Improving the Quality
• Autor: Thomas W. Mangione
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 144
• EAN: 9780803946637
• ISBN: 0803946635
• ID: 04713993
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 230 g
• Rozmery: 215 × 139 × 10 mm
• Dátum vydania: 18. October 1995

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