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This new addition to Blackwell Publishing's Media and Technology series discusses the role of the journalist/broadcaster and other creative people charged with providing information in newly emerging cross-platform environments of converged media. With a fresh perspective on media management, Managing Convergence investigates how to best manage creative people in times of change. By investigating creativity - coupled with notions of power, convergence, the changing work environment and traditional management methods - Managing Convergence unravels the dilemma of how to retain highly creative people. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies. With the bottom-line focus of today's media management on increasing profits and cash flow, Managing Convergence shows how workers and managers can successfully meet the challenges of the new media workplace.

Parametre knihy

Zaradenie knihy Knihy po anglicky Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Celý názov: Managing Media Convergence: Pathways to Journalistic Cooperation
• Autor: Kenneth C. Killebrew
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 232
• EAN: 9780813811086
• ISBN: 0813811082
• ID: 11536137
• Nakladateľ: BLACKWELL PUB PROFESSIONAL
• Hmotnosť: 363 g
• Rozmery: 227 × 152 × 14 mm
• Dátum vydania: November 2004

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