Mohlo by sa vám tiež páčiť

Viac informácií o knihe Managing New Product Development and Innovation

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 393 bodov

Anotácia knihy

This study provides an approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improving each, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics Microeconomics

• Celý názov: Managing New Product Development and Innovation
• Podnázov: A Microeconomic Toolbox
• Autor: Hariolf Grupp, Maital Shlomo, Shlomo Maital
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 384
• EAN: 9781840645712
• ID: 04849136
• Nakladateľ: Edward Elgar Publishing Ltd
• Hmotnosť: 682 g
• Rozmery: 234 × 156 × 26 mm
• Dátum vydania: 28. March 2001

Obľúbené z iného súdka

---

---

---