Mohlo by sa vám tiež páčiť

Viac informácií o knihe Marketing Ethics

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 160 bodov

Anotácia knihy

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. * A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality* Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing* Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature* Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business ethics & social responsibility

• Celý názov: Marketing Ethics
• Autor: George G Brenkert
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 268
• EAN: 9780631214236
• ISBN: 0631214232
• ID: 04110902
• Nakladateľ: John Wiley and Sons Ltd
• Hmotnosť: 420 g
• Rozmery: 228 × 153 × 18 mm
• Dátum vydania: 01. February 2008

Obľúbené z iného súdka

---

---

---