Kód: 15707696
A comprehensive overview of the marketing principles specific to the fields of tourism, hospitality and events. The book approaches the field of tourism marketing through a uniquely international angle, with increased emphasis on ... celý popis
160.94 €
Bežne: 178.83 €
Ušetríte 17.89 €
Nákupom získate 398 bodov
A comprehensive overview of the marketing principles specific to the fields of tourism, hospitality and events. The book approaches the field of tourism marketing through a uniquely international angle, with increased emphasis on the impact of digital technology and all topics supported by international case-studies.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries
160.94 €
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