Kód: 03211463
Marketing-Management
Autor Heribert Meffert
Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unte ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 490
Nakladateľ: Gabler Verlag, 1994
- Viac informácií o knihe
75.68 €
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Anotácia knihy
Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von Strategien.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management
75.68 €
- Celý názov: Marketing-Management
- Podnázov: Analyse - Strategie - Implementierung
- Autor: Heribert Meffert
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 490
- EAN: 9783409236133
- ISBN: 9783409236133
- ID: 03211463
- Nakladateľ: Gabler Verlag
- Hmotnosť: 874 g
- Rozmery: 244 × 172 × 26 mm
- Dátum vydania: 01. April 1994
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