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Viac informácií o knihe Marketing Nonprofit Programs and Services: Proven & Practical Strategies to get more Customers, Members & Donors

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The most helpful blend of theory and nuts-and-bolts practice I've seen. - William E. Cameron, director, Philadelphia YMCA Management Resource CenterBrings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Marketing Nonprofit Programs and Services: Proven & Practical Strategies to get more Customers, Members & Donors
• Autor: Douglas B. Herron
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 304
• EAN: 9780787903268
• ISBN: 0787903264
• ID: 04919846
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 624 g
• Rozmery: 232 × 154 × 26 mm
• Dátum vydania: 22. October 1996

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