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Viac informácií o knihe Marketing Online Education Programs

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Education Open learning, home learning, distance education

• Celý názov: Marketing Online Education Programs
• Podnázov: Frameworks for Promotion and Communication
• Autor: Ugur Demiray, Serdar Sever
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 350
• EAN: 9781609600747
• ISBN: 9781609600747
• ID: 08792981
• Nakladateľ: IGI Global
• Hmotnosť: 1420 g
• Rozmery: 286 × 221 × 29 mm
• Dátum vydania: 31. May 2011

Obľúbené z iného súdka

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