'MasterMinding Ad Copy That Really Sells Like Billy-O!': Four Bananas On An Upside Down Tree -NLP / Najlacnejšie knihy
'MasterMinding Ad Copy That Really Sells Like Billy-O!': Four Bananas On An Upside Down Tree -NLP

Code: 18531526

'MasterMinding Ad Copy That Really Sells Like Billy-O!': Four Bananas On An Upside Down Tree -NLP

by Russell Webster

Once upon a time there was AIDA, which was an undustry standard guideline for writing advertising copy. It stands for: ATTENTION, INTEREST, DESIRE and ACTION. However, by bringing Neuro Linguistic Programming (NLP) into the formul ... more

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Book synopsis

Once upon a time there was AIDA, which was an undustry standard guideline for writing advertising copy. It stands for: ATTENTION, INTEREST, DESIRE and ACTION. However, by bringing Neuro Linguistic Programming (NLP) into the formula it brings a whole new di

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