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Anotácia knihy

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology

• Celý názov: Media Research Techniques
• Autor: Arthur Asa Berger
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 184
• EAN: 9780761915362
• ISBN: 0761915362
• ID: 04683982
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 420 g
• Rozmery: 228 × 152 × 17 mm
• Dátum vydania: 15. June 1998

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