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Viac informácií o knihe Moderating Focus Groups

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Anotácia knihy

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology

• Celý názov: Moderating Focus Groups
• Podnázov: A Practical Guide for Group Facilitation
• Autor: Thomas L. Greenbaum
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 264
• EAN: 9780761920434
• ISBN: 0761920439
• ID: 04684173
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 450 g
• Rozmery: 228 × 152 × 19 mm
• Dátum vydania: 28. January 2000

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