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Book synopsis

Mass Customization leads the strategy of today's well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Full title: Moving into Mass Customization
• Subtitle: Information Systems and Management Principles
• Author: Claus Rautenstrauch, Ralph Seelmann-Eggebert, Klaus Turowski
• Language: English
• Binding: Paperback
• Number of pages: 248
• EAN: 9783540436119
• ISBN: 3540436111
• ID: 01564287
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 830 g
• Dimensions: 235 × 155 × 15 mm
• Date of publishing: 09. July 2002

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