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Viac informácií o knihe Moving into Mass Customization

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• Anotácia kniha
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Nákupom získate 249 bodov

Anotácia knihy

Mass Customization leads the strategy of today's well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Moving into Mass Customization
• Podnázov: Information Systems and Management Principles
• Autor: Claus Rautenstrauch, Ralph Seelmann-Eggebert, Klaus Turowski
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 248
• EAN: 9783540436119
• ISBN: 3540436111
• ID: 01564287
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 830 g
• Rozmery: 235 × 155 × 15 mm
• Dátum vydania: 09. July 2002

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