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Viac informácií o knihe Multichannel Commerce

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Multichannel Commerce
• Podnázov: A Consumer Perspective on the Integration of Physical and Electronic Channels
• Autor: Manuel Trenz
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 153
• EAN: 9783319161143
• ISBN: 3319161148
• ID: 09198014
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 3849 g
• Rozmery: 235 × 155 × 249 mm
• Dátum vydania: 24. March 2015

Obľúbené z iného súdka

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