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Viac informácií o knihe Multimodality and Genre

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 265 bodov

Anotácia knihy

John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is that we need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetorical analysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document production and analysis.

Parametre knihy

Zaradenie knihy Knihy po anglicky Language linguistics Semantics, discourse analysis, etc

• Celý názov: Multimodality and Genre
• Autor: John Bateman
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 312
• EAN: 9780230302341
• ISBN: 0230302343
• ID: 04385085
• Nakladateľ: PALGRAVE MACMILLAN
• Hmotnosť: 414 g
• Rozmery: 216 × 140 × 19 mm
• Dátum vydania: 17. April 2008

Obľúbené z iného súdka

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