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Viac informácií o knihe New Consumer Marketing - Managing a Living Demand System

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: New Consumer Marketing - Managing a Living Demand System
• Autor: Baker
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 218
• EAN: 9780470844823
• ISBN: 0470844825
• ID: 04084936
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 452 g
• Rozmery: 233 × 154 × 18 mm
• Dátum vydania: 27. June 2003

Obľúbené z iného súdka

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