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Viac informácií o knihe New Developments and Approaches in Consumer Behaviour Research

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: New Developments and Approaches in Consumer Behaviour Research
• Autor: Claudia Mennicken, Ingo Balderjahn
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 345
• EAN: 9780333739075
• ISBN: 0333739078
• ID: 04598593
• Nakladateľ: PALGRAVE MACMILLAN
• Hmotnosť: 817 g
• Rozmery: 244 × 170 × 21 mm
• Dátum vydania: 03. September 1998

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