Kód: 04892231
New Product Development - Managing & Forecasting For Strategic Success
Autor Robert J. Thomas
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest servic ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 368
Nakladateľ: John Wiley & Sons Inc, 1993
- Viac informácií o knihe
55.74 €
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Viac informácií o knihe New Product Development - Managing & Forecasting For Strategic Success
Nákupom získate 140 bodov
Anotácia knihy
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
55.74 €
- Celý názov: New Product Development - Managing & Forecasting For Strategic Success
- Autor: Robert J. Thomas
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 368
- EAN: 9780471572268
- ISBN: 0471572268
- ID: 04892231
- Nakladateľ: John Wiley & Sons Inc
- Hmotnosť: 662 g
- Rozmery: 245 × 197 × 20 mm
- Dátum vydania: 19. November 1993
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