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Viac informácií o knihe Nudge Theory in Action

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Anotácia knihy

This collection challenges the popular but abstract concept§of nudging, demonstrating the real-world application of behavioral economics in§policy-making and technology. Groundbreaking and practical, it considers the existing§political incentives and regulatory institutions that shape the environment in§which behavioral policy-making occurs, as well as alternatives to government nudges§already provided by the market. The contributions discuss the use of§regulations and technology to help consumers overcome their behavioral biases§and make better choices, considering the ethical questions of government and§market nudges and the uncertainty inherent in designing effective nudges. Four§case studies - on weight loss, energy efficiency, consumer finance, and health§care - put the discussion of the efficiency of nudges into concrete,§recognizable terms. A must-read for researchers studying the public policy§applications of behavioral economics, this book will also appeal to practicing§lawmakers and regulators.§§

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics Economic theory & philosophy

• Celý názov: Nudge Theory in Action
• Podnázov: Behavioral Design in Policy and Markets
• Autor: Sherzod Abdukadirov
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 351
• EAN: 9783319313184
• ISBN: 3319313185
• ID: 02936857
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 628 g
• Rozmery: 217 × 151 × 26 mm
• Dátum vydania: 28. September 2016

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