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Viac informácií o knihe Objects of Desire

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 154 bodov

Anotácia knihy

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

Parametre knihy

• Celý názov: Objects of Desire
• Podnázov: Consumer Behaviour in Shopping Centre Choices
• Autor: C. Dennis
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 271
• EAN: 9781349507849
• ID: 02966697
• Nakladateľ: Springer Palgrave Macmillan
• Hmotnosť: 372 g
• Rozmery: 216 × 140 × 17 mm
• Rok vydania: 2004

Obľúbené z iného súdka

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