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Book synopsis

Standing out at CES has never been more challenging. You're surrounded by a crowd of thousands of consumer tech companies, many unveiling mind-blowing new devices. Whether you plan for a year or scramble in the final weeks, you'll invest a lot of time, money, and talent in CES, with no guaranteed returns. In "Operation CES Success," you'll get insider advice from PR veterans at Gregory FCA, a top national PR firm. These strategies have helped tech companies leverage their CES appearance into millions of dollars in funding, new business, and partnerships, and major news stories in CNN, The Wall Street Journal, USA Today, and other tier-one media. You'll learn: What the media is interested in before, during, and after the show The 8 questions you should answer before designing a booth What events you can't miss-and those that aren't worth your time or money How to navigate Las Vegas like an insider during the city's busiest week With foreword by Robin Raskin, founder and president, "Living in Digital Times"

Book details

• Full title: Operation CES Success
• Subtitle: Make your next CES appearance an undeniable success for your business and career
• Author: Mike Lizun, Matt McLoughlin, Alfred Poor
• Language: English
• Binding: Paperback
• Number of pages: 114
• EAN: 9780982652695
• ISBN: 0982652690
• ID: 14565242
• Publisher: Desktop Wings, Inc.
• Weight: 143 g
• Dimensions: 216 × 140 × 6 mm
• Date of publishing: 26. September 2016

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