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Viac informácií o knihe Origination - The Geographies of Brands and Branding

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value incommodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Cultural studies

• Celý názov: Origination - The Geographies of Brands and Branding
• Autor: Andy Pike
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 248
• EAN: 9781118556405
• ISBN: 1118556402
• ID: 02749097
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 320 g
• Rozmery: 154 × 230 × 14 mm
• Dátum vydania: 12. May 2015

Obľúbené z iného súdka

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