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Viac informácií o knihe Persuasion in Practice

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Psychology Occupational & industrial psychology

• Celý názov: Persuasion in Practice
• Autor: Kathleen Kelley Reardon
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 248
• EAN: 9780803933170
• ISBN: 0803933177
• ID: 04713739
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 340 g
• Rozmery: 215 × 139 × 16 mm
• Dátum vydania: 11. April 1991

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