Kód: 06365273
Political Marketing
Autor Bruce I. Newman
his is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 352
Nakladateľ: Taylor & Francis Ltd, 2011
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Anotácia knihy
his is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Politics & government Political control & freedoms
268.06 €
- Celý názov: Political Marketing
- Podnázov: Theoretical and Strategic Foundations
- Autor: Bruce I. Newman
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 352
- EAN: 9780765622914
- ISBN: 9780765622914
- ID: 06365273
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 612 g
- Rozmery: 229 × 152 × 23 mm
- Dátum vydania: 15. May 2011
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