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Viac informácií o knihe Principles of Pricing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 222 bodov

Anotácia knihy

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics Microeconomics

• Celý názov: Principles of Pricing
• Autor: Rakesh Vohra
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 262
• EAN: 9781107010659
• ISBN: 1107010659
• ID: 04435413
• Nakladateľ: Cambridge University Press
• Hmotnosť: 526 g
• Rozmery: 232 × 160 × 19 mm
• Dátum vydania: 05. March 2012

Obľúbené z iného súdka

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