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Viac informácií o knihe Product Placement : Brand Recall and Recognition

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This book will provide insights on "Product Placement" one of the popular strategy practiced by the marketers. Products are placed in the entertainment media but how much of it gets noticed and absorbed is more important. This book shall provide readers information on the various perspective of product placement as a medium, to gain attention and induce interest, amongst the viewers of Bollywood movies. Bollywood industry lures people and is one major source of entertainment in India. Thus the provide shall provide an insightful information on product placement as a measure of Brand Recall and Recognition in Bollywood movies.

Parametre knihy

Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Celý názov: Product Placement : Brand Recall and Recognition
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 244
• EAN: 9786204725918
• ISBN: 6204725912
• ID: 38353351
• Nakladateľ: LAP LAMBERT Academic Publishing
• Hmotnosť: 381 g
• Rozmery: 220 × 150 × 15 mm
• Dátum vydania: 24. November 2021

Obľúbené z iného súdka

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