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Viac informácií o knihe Product Recommendations in e-Commerce Retailing Applications

• Parametre knihy
• Anotácia kniha
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Nákupom získate 198 bodov

Anotácia knihy

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Product Recommendations in e-Commerce Retailing Applications
• Autor: Nicolas Knotzer
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 202
• EAN: 9783631566220
• ISBN: 9783631566220
• ID: 10026648
• Nakladateľ: Peter Lang AG
• Hmotnosť: 304 g
• Rozmery: 149 × 208 × 15 mm
• Dátum vydania: 21. December 2007

Obľúbené z iného súdka

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