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Viac informácií o knihe Professional Marketing and Selling Techniques for Digital Wedding Photographers

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Anotácia knihy

Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic--whether that be low-volume big-budget or high-volume low-budget clients--and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table-style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.

Parametre knihy

Zaradenie knihy Knihy po anglicky The arts Photography & photographs

• Celý názov: Professional Marketing and Selling Techniques for Digital Wedding Photographers
• Autor: Kathleen Hawkins, Jeff Hawkins
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 124
• EAN: 9781584281801
• ISBN: 1584281804
• ID: 04823932
• Nakladateľ: Amherst Media
• Hmotnosť: 510 g
• Rozmery: 279 × 216 × 9 mm
• Dátum vydania: 20. April 2006

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