Code: 06593645
Psycholinguistic Phenomena in Marketing Communications
The application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behaviour. Contributors from a variety of fields discuss the perspectives of psy ... more
- Language:
English - Binding: Paperback
- Number of pages: 310
Publisher: Taylor & Francis Ltd, 2013
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Book synopsis
The application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behaviour. Contributors from a variety of fields discuss the perspectives of psycholinguistic theory.
Book details
Book category Knihy po anglicky Language linguistics Psycholinguistics
80.41 €
- Full title: Psycholinguistic Phenomena in Marketing Communications
- Language: English
- Binding: Paperback
- Number of pages: 310
- EAN: 9780415651134
- ISBN: 9780415651134
- ID: 06593645
- Publisher: Taylor & Francis Ltd
- Weight: 452 g
- Dimensions: 146 × 226 × 17 mm
- Date of publishing: 11. January 2013
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