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Anotácia knihy

The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals-an authoritative discussion of issues combining a review of previous writings with the authors' 15 years of professional experience with questionnaires. Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic. Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology

• Celý názov: Questionnaires
• Podnázov: Design and Use
• Autor: Douglas R. Berdie, John F. Anderson, Marsha A. Niebuhr
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 344
• EAN: 9780810818842
• ISBN: 0810818841
• ID: 04925835
• Nakladateľ: Scarecrow Press
• Hmotnosť: 553 g
• Rozmery: 226 × 150 × 29 mm
• Dátum vydania: 01. February 1992

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