Kód: 06748372
Reader in Marketing Communications
Combining seminal papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 296
Nakladateľ: Taylor & Francis Ltd, 2005
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Anotácia knihy
Combining seminal papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
Parametre knihy
Zaradenie knihy Knihy po anglicky Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
78.49 €
- Celý názov: Reader in Marketing Communications
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 296
- EAN: 9780415356497
- ISBN: 9780415356497
- ID: 06748372
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 540 g
- Rozmery: 280 × 210 mm
- Dátum vydania: 08. December 2005
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