Kód: 06748753
Representing Consumers
Autor Barbara Stern
Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 416
Nakladateľ: Taylor & Francis Ltd, 1998
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Anotácia knihy
Challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors to this text adopt a variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
63.93 €
- Celý názov: Representing Consumers
- Autor: Barbara Stern
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 416
- EAN: 9780415184144
- ISBN: 9780415184144
- ID: 06748753
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 770 g
- Rozmery: 234 × 156 × 28 mm
- Dátum vydania: 24. September 1998
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