Kód: 06718707
Representing Consumers
Autor Barbara Stern
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 416
Nakladateľ: Taylor & Francis Ltd, 1998
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Anotácia knihy
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
179.86 €
- Celý názov: Representing Consumers
- Podnázov: Voices, Views and Visions
- Autor: Barbara Stern
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 416
- EAN: 9780415184137
- ISBN: 9780415184137
- ID: 06718707
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 930 g
- Rozmery: 234 × 156 × 24 mm
- Dátum vydania: 24. September 1998
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