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Viac informácií o knihe Rolling Out New Products Across International Markets

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 345 bodov

Anotácia knihy

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics International economics

• Celý názov: Rolling Out New Products Across International Markets
• Podnázov: Causes of Delays
• Autor: George Chryssochoidis
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 249
• EAN: 9781349420261
• ID: 12043332
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 340 g
• Rozmery: 216 × 140 × 15 mm
• Dátum vydania: 01. January 2004

Obľúbené z iného súdka

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