Code: 07412320
Scientist's Guide to Talking with the Media
by Daniel Grossman
Provides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture h ... more
- Language:
English - Binding: Paperback
- Number of pages: 192
Publisher: Rutgers University Press, 2006
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Book synopsis
Provides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.
Book details
Book category Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries
49.36 €
- Full title: Scientist's Guide to Talking with the Media
- Subtitle: Practical Advice from the Union of Concerned Scientists
- Author: Daniel Grossman
- Language: English
- Binding: Paperback
- Number of pages: 192
- EAN: 9780813538587
- ISBN: 9780813538587
- ID: 07412320
- Publisher: Rutgers University Press
- Weight: 290 g
- Dimensions: 217 × 141 × 14 mm
- Date of publishing: 16. August 2006
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