Kód: 09058213
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effe ... celý popis
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A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence
Zaradenie knihy Knihy po anglicky Society & social sciences Psychology Occupational & industrial psychology
63.47 €
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