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A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effe ... celý popis
Angličtina
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Anotácia knihy
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
199.98 €
AngličtinaOsobný odber Bratislava a 12542 dalších
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